Business Success by Phillip Ruthven: E-Book

Phil Ruthven’s e-book, Business Success, examines the performance of the businesses that make up nearly half the nation’s revenue to uncover the reasons why companies succeed – and fail. Supported by longitudinal data and insightful commentary, Phil offers his recommendations for achieving world’s best practice in business profitability.

Business Success explores the following range of topics:

  • Profitability, success and failure
  • Knowing what business we are in
  • Respecting cycles
  • Planning from the outside-in
  • Keys to Success: the 12 Commandments
  • Developing strategy that works
  • Managing from the inside-out
  • The best businesses

Drawing on 45 years of research expertise, Business Success is a must-read for anyone seeking a deeper understanding of the world in which businesses operate and compete.

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