Phil Ruthven’s e-book, Business Success, examines the performance of the businesses that make up nearly half the nation’s revenue to uncover the reasons why companies succeed – and fail. Supported by longitudinal data and insightful commentary, Phil offers his recommendations for achieving world’s best practice in business profitability.
Business Success explores the following range of topics:
- Profitability, success and failure
- Knowing what business we are in
- Respecting cycles
- Planning from the outside-in
- Keys to Success: the 12 Commandments
- Developing strategy that works
- Managing from the inside-out
- The best businesses
Drawing on 45 years of research expertise, Business Success is a must-read for anyone seeking a deeper understanding of the world in which businesses operate and compete.
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